ECC Authorized Training Site Seal Brand Guidelines
ECC Authorized Training Site Seal Brand Guidelines
ECC Authorized Training Site Seal
Brand Guidelines
Updated: September 1, 2020
If you are promoting your authorized American Heart Association Training Site the following will explain guidelines for use of the seal. Violation of these standards may result in termination. Upon expiration of the TS’s authorization to use a seal (termination of TS Agreement with NIHE or TS Separation from NIHE), the TS must immediately take reasonable action that all uses are discontinued, all re-publications are canceled, and any removable or “deletable” occurrences are removed or deleted. These guidelines are subject to change by the AHA in accordance with the AHA’s scientific positions, government regulations and other circumstances.
The seal consists of four colors: White, AHA Red, Gray and Black
AHA TS SEAL
TS Seal must be used with the TC phrase shown below and never alone.
On A Light Background:
On A Dark Background:
RULES
WHERE AND WHEN THIS SEAL IS USED
The seal must be used in conjunction with a reference to AHA ECC, CPR, First Aid or other lifesaving courses offered by the TS.
The seal may only be used on marketing and promotion of AHA training, never on any independent training or Instructional materials created by the TS.
Any materials or displays of the TS seal must clearly depict to the average viewer that the materials or displays are issued by the TS and may not give the impression that the materials or displays are issued by the AHA.
The seal must be shown in its entirety, and cannot be screened back or used as a background art.
SPACING
The width of the heart represents the amount of clear space that must be present around the seal at all times. No matter the dimension of the seal, the clear space will always be based off of the width of the heart.
MINIMUM SIZE
For clarity and legibility, the heart/torch in the seal should always exceed 3/8 inch
AHA SEAL AND TC NAME/LOGO RELATIONSHIP
The seal must be used with the TC name or TC/TS phrase/logo (never alone).
The seal must be visually separated from the TC logo by white space the width of the seal circle or 1 inch, whichever is larger.
The seal must be smaller in height and width than the TC/TS phrase/logo. Ideally, the seal is 50% or smaller than the size of the TC/TS phrase/logo.
SAMPLES REQUIRED
The seal design cannot be altered in any way. AHA will periodically audit the use of the seal. Samples will be randomly selected for auditing purposes to ensure proper usage. Any required changes will be communicated to the TC.
SPACING:
MINIMUM CLEAR SPACE AROUND SEAL = WIDTH OF HEART.
SEAL/LOGO RELATIONSHIP:
MINIMUM CLEAR SPACE FROM OTHER LOGOS = WIDTH OF SEAL CIRCLE OR ONE INCH, WHICHEVER IS LARGER.
MINIMUM SIZE:
IN SIZING THE SEAL, THE HEART & TORCH IN THE AHA LOGO MUST NEVER BE SHORTER THAN 3/8 OF AN INCH.
CORRECT!
Used in conjunction with an AHA lifesaving course offered by the TS.
TC phrase is used with the TS seal.
Seal is clearly visible an inch or more from another logo.
Without altering it, the seal Is 50% of the TS logo or smaller.
PROHIBITED USES
Letterhead Business cards
Specialty items (cups, pens t-shirts, etc.)
Supplementary educational materials not published by AHA, but used by the TS
Non-AHA textbooks, charts, Booklets, course outlines, etc.
Any advertisement or notice
PERMISSIBLE USES
Schedules of AHA ECC courses Announcements of AHA ECC courses Brochures regarding AHA ECC courses
Posters advertising AHA ECC courses
AHA ECC course advertisements (print and online) Web page that lists or advertises AHA ECC courses
Flyers about AHA ECC courses Email Signatures
The TS seal can only be displayed if all the following conditions are met:
- Using AHA materials
- Offered by authorized AHA TS
- In accordance with the most recent AHA Guidelines for CPR and ECC.
CORRECT!
TS name/logo is placed before or above the seal.
The TC/TS phrase is added with the TS seal.
If the line and seal are secondary to the
TS name/logo, the TS seal may be used with the copy line, “Proud to be an AHA Training Site.”
Without altering it, the seal is 50% of the TS logo or smaller.
INCORRECT!
Seal is placed before or above the TC/TS phrase
The seal is not used with a TC/TS name/logo or phrase
The copy line, “Proud to be an AHA Training Site,” is not
secondary to the TS name/logo.
INCORRECT!
On any advertising, marketing or any material mentioning AHA courses AHA requires that the following disclaimer be added. Note, this can be in very small print at the bottom of the page:
❝ The American Heart Association strongly promotes knowledge and proficiency in BLS, ACLS & PALS and has developed instructional materials for this purpose. Use of these materials in an educational course does not represent course sponsorship by the American Heart Association. Any fees charged for such a course, except for a portion of fees needed for AHA course materials, do not represent income to the Association.❞
I HAVE READ AND AGREE TO FOLLOW THE AHA TS LOGO GUIDELINES
Date: ___________________
Training Site Coordinator Print Name: ___________________
Signature: ___________________